Monfefo - Our Roots Monfefo - All Natural

As a child, my Polish mother, Ewa, introduced me to a holistic lifestyle; reiki, reflexology, meditation, and natural remedies.

Monfefo - Our Roots

As part of that lifestyle, when I wasn’t feeling great, she would always make me ginger tea with lemon and honey. She would peel the ginger root, slice it up, let it simmer on the stove for 30-40 minutes and then add lots of fresh lemon juice and a spoonful of honey. It always did the trick. Now you’re starting to see where I got the recipe for my first shot ever — The Ginger Shot? :)

As I got older, I worked on organic farms around the world furthering my inspiration and interest in a natural life and organic remedies. That interest led me to dream up Monfefo and my mission to help people feel good.

Monfefo - Our Roots Monfefo - All Natural

Monfefo first began in my kitchen in Williamsburg, Brooklyn, New York in 2013. I made my first batch and sold it to the local deli, Organic Planet, where I would always go for snacks. Babu, who knew me well, said sure he’d sell it!

The next day I received a phone call from Babu, “Justine we sold all the shots, send more!” I restocked him immediately and then I went to the deli across the street from Organic Planet. “Babu is selling over 50 shots a week. You should too.” I had my second store. Soon enough, I was hand delivering Monfefo Shots to over 20 stores in Brooklyn. The story goes and the business grows from there.

Monfefo - Our Roots Monfefo - All Natural

In early 2014, I moved from my own kitchen to a small industrial space where I built out my first factory. It was only 400 square feet. With a small but passionate team, and a lot of reggae music, we made a lot of shots serving the immediate tri-state region.

Monfefo - Our Roots Monfefo - All Natural

Then in Summer 2016, Monfefo achieved national recognition. We won BevNet’s New Beverage Showdown; named the best new beverage on the market.

Monfefo - Our Roots Monfefo - All Natural

As of Fall 2018, we are sold in the Northeast, Texas, and California and we still make every shot ourselves, patiently, and with a lot of care and attention.

We hope to continue growing and updating you guys as we go along! Mahalo! Thank you for your support!


Sincerely,
Justine